Monday 22 February 2016

Rihanna, Puma Beat Kanye West as most Talked about Brand and Celebrity on Twitter

Despite the twitter rants and selling out Madison Square Garden for his Yeezy Season 3 show, dropping a controversial new album , Kanye West did not generate the biggest buzz during New York Fashion Week.
 

According to data collected by Twitter, Rihanna's debut collection for Puma dominated the #NYFW conversation. Puma and Rihanna both took the number-one spot for most talked about brand and most mentioned celebrity, respectively. Plus, the image Rihanna shared from her inaugural runway show ranked among the week's most viral photos with over 17,200 retweets and 35,500 favorites. 

Kanye may claim to be "50 percent more influential" than some of history's most famous figures, but it's RiRi who's commanding the attention of the style set this season.



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